Independent Digital Marketing Consultant for multiple growing businesses and startups. Clients include DogBullySticks.com, Producer Plus, qb. Consulting, Qhipas Footwear, McCaslin Apartments, Ashlyn Harmon, Fully Loaded, Rocking Spur Homes, and Blue Sky Farms.

• Helped to launch and develop clients’ brands and/or businesses through brand development and design, copywriting, content strategy and creation, digital operations setup, web design and development, social media management, marketing campaigns, and sales enablement.
• Identified existing and potential challenges for clients and offer them high-impact solutions.
• Created and/or enhanced the digital presence of the client’s business brands.
• Strengthened clients’ brand messaging through the implementation of the StoryBrand framework.
• Automated and maximized processes for lead generation and conversion.

ROI Online is an inbound marketing/sales agency born out of Amarillo, Texas that helps small businesses to develop, manage, and maximize their marketing and sales efforts through HubSpot’s CRM and by using StoryBrand’s framework.

• Managed communications among client accounts and out internal teams. Client accounts managed include Integrated Advantage Group, No-Lift Systems, Crowley’s Granite Concepts, Kyle Danner, Matrix Age Management, Proffer Surgical, ILeftMyStuff.com, among others.
• Identified the challenges our small business clients faced and work with multiple departments to offer tangible and strategic solutions.
  
• Advised and educated clients on how Hubspot’s CRM and inbound marketing could improve marketing and sales success.
  
• Promoted HubSpot’s entire suite of products and solutions to prospective clients.
• Worked collaboratively with the creative, content, and development teams to execute marketing and sales strategy as enhancements to existing solutions.
• Educated and guided clients to properly implement the StoryBrand framework for their brands/businesses.
• Identified and developed video processes to easily create agency promotional content as well as client work.
• Built a fully-equipped production studio for content creation that facilitates the mass production of video, photography, podcast, and any other forms of digital media.
• Supported internal teams to increase the effectiveness of marketing strategies through video.

Media Minds is a student-run boutique marketing agency housed in the College of Business at West Texas A&M University. Media Minds produces digital educational material for the College of Business top-ranked online programs, as well as occasional clients that have partnerships with WTAMU.

• Developed and executed marketing promotional campaigns for the College of Business online programs, which included video content creation, digital promotion, e-learning deployment, and social media management.
• Headed client communication through initial briefing and client feedback, as the liaison between clients and the production team.
• Supervised student employees and led weekly team meetings ensuring that progress and deadlines are met.
• Managed the video production studio and the proper maintenance of the equipment inventory.

Hastings Entertainment was a U.S. movies, music, books, video games, and consumer electronics retail chain with over 126 locations in the South Central United States, Rocky Mountain States, and in parts of the Great Plains and the Midwestern States.

• Created, planned, and executed merchandising strategies for the Consumer Electronics department of all 126 locations across the U.S.
• Collaborated with creative and merchandising teams to create events, online and in-store promotions to help drive overall sales, as well as brand awareness.
• Managed and monitored the development of sales and marketing campaigns to maximize revenue.

CMO Enactus WTAMU’s Student Chapter • Speaker for Enactus WTAMU’s Presentation Team • College of Education Graduate Research Assistant • College of Business Graduate Assistant.

Member of American Advertising Federation (AAF) WTAMU Student Chapter • Project Manager of WTAMU’s AAF NSAC Team – Buffalo Advertising • Member of WTAMU’s AD/PR Club (AAF and PRSSA Student Chapters) • Who’s Who Among Student in American Universities and Colleges • WTAMU’s President Ambassadors • The National Society of Leadership and Success.

HubSpot

Agency Account Management Essentials

Cambridge, MA

The Agency Account Management Essentials is a 2-day in-person course, adapted version of HubSpot’s employee onboarding program, that provides agency account managers and strategists with the knowledge they need to effectively manage accounts and consistently drive value for their clients through inbound marketing and the HubSpot platform.

HubSpot Academy

Inbound, Marketing Software, Content Marketing, Sales Sofware, Sales Enablement

Online Certifications

HubSpot’s Marketing and Sales online training course material, provided and certified through HubSpot Academy.

StoryBrand

StoryBrand Private Workshop

Nashville, TN

A 2-day workshop that teaches a proven communication framework that allows marketers to understand how a story works and why it’s the most powerful tool to compel a human brain. The workshop teaches how this formula has been used by the world’s top brands in marketing and how to apply this framework to any company’s messaging. StoryBrand helps to create compelling messaging that stands out.

Thinktopia

Primal Branding Certification

Minneapolis, MN

Primal Branding is the modern playbook for content marketing and has become the unifying theory that unites social, digital and traditional marketing; it is also the social engine for WOM. This theory is taught by author Patrick Halon.

Telly Awards

Multiple Awards

Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council.

• Telly for “This Is Your Time II” – (2017)
• Telly for “One Campus” – (2017)
• Telly for “Bienvenidos” – (2017)
• Telly for “Global Students” – (2017)
• Telly for “This Is Your Time” – (2016)

American Advertising Awards (AAF)

Multiple Awards

The American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions.

• Gold Addy for “Plansbook Design” Student Category (2015)
• Silver Addy for “Boundless” Student Category (2015)
• Gold Addy for “Bike City Collateral” Student Category (2014)
• Gold Addy for “Bike City Illustration” – Student Category (2014)
• Gold Addy for “Donut Stop Branding” – Student Category (2014)
• Silver Addy for “Film Festival Posters” – Student Category (2014)
• Silver Addy for “Promotional Kit” – Student Category (2014)
• Silver Addy for “Rebranding” – Student Category (2014)
• Gold Addy for “Life Innovated” – Student Category (2013)
• Silver Addy for “Personal Branding” – Student Category (2013)
• Silver Addy for “Event Design” – Student Category (2013)

National Student Advertising Competition (NSAC)

Third Place Win – 10th District

2014

NSAC is a student advertising competition that challenges over 2,000 students nationwide to develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels. In 2014, the competition client sponsor was Mary Kay. WTAMU’s advertising team placed 3rd at the District 10 regional competition.

American Advertising Federation (AAF)

Vance and Betty Lee Stickel Award

2013

The Vance and Betty Lee Stickell Internship Program place outstanding juniors college students with a paid 10-week summer internship in media organizations, advertising agencies, and brands. 298 honors students have completed this highly competitive program since 1989.

National Student Advertising Competition (NSAC)

Fifth Place Win – Overall

2012

NSAC is a student advertising competition that challenges over 2,000 students nationwide to develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels. In 2012, the competition client sponsor was Nissan USA. WTAMU’s advertising team won the regional wildcard and placed 5th at the national level.

Partners of the Americas & US Department of State

Ecuador Youth Ambassador

2007

Selected among the top 15 outstanding high school students in Ecuador to represent the country in a cultural exchange program sponsored by the US Department of State. The program’s goal is to build understanding among countries, increase leadership skills and develop a commitment to service.